SB&G eyes payment innovation with Worldpay partnership
Global provider to facilitate operator’s online payments and provide gateway to emerging payment technologies
Sky Betting & Gaming (SB&G) has moved to improve its payments infrastructure after striking a partnership with Worldpay to facilitate its online payments.
As part of the deal, Worldpay will provide SB&G with its ecommerce offering as well as payments insights, knowledge and expertise.
The payment provider said it will also support the operator’s future expansion into new markets, with Sky Bet recently launching a new sportsbook in Italy.
SB&G recently struck an egaming-first when it integrated Apple Pay into its approved payment methods on mobile devices, and said it will continue to focus on payment innovation as part of the deal.
“Providing customers with a sophisticated digital experience is an absolute priority for us, which means supporting a growing number of emerging payment options, including Apple Pay,” Andrew Sacre, product owner for payments at Sky Betting & Gaming, said.
“We wanted a payments partner with not only the industry expertise, but the pedigree in new and exciting technologies and products to join us in some of the exciting plans we have for the years ahead.
“The digital gambling and payments space continues to evolve, driven by changing consumer habits and innovative new technologies, and Worldpay’s unique insight into customer patterns will be key to delivering a market-leading service.”
Peter Wickes, VP of business development, Global eCom at Worldpay, added: “With mobile betting expected to account for 40% of the online gambling market within the next 12 months, it is imperative that operators deliver the very best mobile gambling experience to punters.
“Introducing Apple Pay is an exciting move from Sky Betting & Gaming, and we look forward to supporting their continued innovation and growth into 2017.”