Safer Gambling Week reaches record-breaking social media footprint

Data has revealed that this year’s Safer Gambling Week was a record-breaking campaign as it increased its reach across all social media platforms. The event, which ran from 1 November to 7 November with the aim of  encouraging discussion around safer gambling and recognising the tools available to fight gambling-related harms, saw its content shared across Twitter, Facebook and Instagram. Safer Gambling Week content generated nearly 25 million impressions across social media, representing a 19% increase on 2020 when there were just under 21 million impressions. The number of impressions on Safer Gambling Week’s own social media accounts leapt 75% year-on-year from 800,000 impression in 2020 to 1.4 million this year. Several well-known sports people supported the campaign by sharing content with their followers including boxer Anthony Joshua, former England forward Michael Owen and horseracing legend AP McCoy. Michael Dugher, Betting and Gaming Council CEO, said: “It’s great news that this year’s Safer Gambling Week was such a huge success. “It is now an established annual event creating a national conversation on the importance of safer gambling, the tools that are available and the help that’s out there. “Once again, this shows the regulated betting and gaming industry’s commitment to continuing to raise standards. But our commitment to safer gambling is not just for one week of the year. Safer gambling is our mission for every week of the year,” he added.