RSI partners with Hooters to serve up betting odds to diners
Operator to display BetRivers.com lines via KonekTV at restaurant chain’s outlets in three states
Rush Street’s online arm Rush Street Interactive (RSI) has penned a multi-state deal with Atlanta-based restaurant chain Hooters to display odds and enable diners to place bets via BetRivers mobile product.
As part of the arrangement, Hooters has activated sports information TV service KonekTV at its locations throughout Indiana, New Jersey and Pennsylvania.
The KonekTV screens display odds from RSI’s BetRivers sportsbook, as well as key game statistics and analytics. Diners can also place wagers with BetRivers.com via their iOS and Android devices whilst watching any game.
Source: iStock
Matt Stetz, COO at Rush Street Interactive, said: “BetRivers is excited to partner with KonekTV to promote our brand, odds, and betting experience to sports fans visiting Hooters locations across the three states where our mobile sports betting service is legal.”
He added: “We have a range of innovation planned for how to drive activations and engagement at retail locations such as Hooters.”
Famous for its chicken wings and scantily clad waitresses, Hooters boasts more than 400 restaurants in 38 states and 24 countries.
Commenting on the partnership, Hooters of America CEO Terry Marks said: “We love enhancing the guest experience in any way we can from best-in-class food and service to top-notch entertainment.
“Partnering with KonekTV allows us to bring a whole new world of opportunities to our guests and creates another reason as to why Hooters is the ultimate hangout spot,” he said.
RSI, which is partnered with Swedish sportsbook supplier Kambi, was the first operator to launch legal online sportsbooks in both Indiana and Pennsylvania.
Last week, RSI announced it would add online casino to its online sportsbook BetRivers in Pennsylvania.
Roar Digital signed a similar deal with sports bar franchise Buffalo Wild Wings last year.