Rivalry launches new retro-style proprietary casino platform
Esports betting operator adds new four new casino games housed on the new vintage gaming platform named Casino.exe
Rivalry has launched a new virtual early-2000s desktop for casino games entitled Casino.exe.
The interface boots up an artificial operating system with an array of features, including a Microsoft Clippy-esque helper, functional Windows MP3 player, desktop icons and other easter eggs to immerse players in the experience.
The platform initially launched with four new games, including Penalty Shootout, Bomb Squad, Wheel of Time and Courier Sweeper, and existing third-party and Rivalry-developed games, including Aviator and Rushlane.
The platform is available online in markets operating under the firm’s Isle of Man licence, with a launch in Ontario to follow in the coming months.
The move to launch the new platform comes as Rivalry revealed Aviator generated more than 10% of total Q3 revenue since its launch in July.
The group is also looking to attain greater control over user experience with its proprietary platform, and ease the seasonality that impacts its sportsbook product.
Steven Salz, CEO and co-founder of Rivalry, said: “The launch of Casino.exe will allow us to further diversify our offering in a way that stays true to our brand and separates our product from others.
“As we scale thoughtfully into the casino segment, we’ll reduce the impact of seasonality in esports, increase customer value, and offer more stable margin profiles.”
David King, senior product design manager at Rivalry, added: “Much of Rivalry’s success is rooted in our ability to tap into the cultural zeitgeist of our audience whose average age is 25. Casino.exe completely redefines the traditional casino experience and puts a thoughtful and entertaining spin on it using a visual expression that our community has a shared reverence for.”
The TSX-listed operator recently announced that it expects to achieve a record revenue of C$7.1m (£4.5m) for Q3 2022.
In its preliminary results for the quarter, Rivalry posted a 93% year-on-year rise in revenue. The operator also noted that it expected betting handle is expected to leap 203% in Q3.