Rightlander inks marketing deal with Harry Lang’s Brand Architects
Marketing consultancy will deliver the new brand strategy for affiliate monitoring service
Rightlander has signed an agreement with marketing consultancy Brand Architects that will see the London-based marketing firm develop a new brand identity for the affiliate monitoring site.
The scope of the project includes a new brand strategy, together with the development of a new marketing communications strategy and channel marketing guidance.
Brand Architects is led by former bwin.party, Pinnacle and Rank marketer Harry Lang, who has over 18 years of experience in marketing within the gambling sector.
Harry Lang
Ian Sims, founder of Rightlander, highlighted the pre-existing relationship Lang had with the firm during his time within the industry, adding that he was well aware of Rightlander’s requirements.
“He was therefore ideally placed to help define our brand and help develop our B2B marketing strategy in gaming and beyond,” Sims added.
Brand Architects CEO Harry Lang said he was “thoroughly enjoying” working with Rightlander on the new brand strategy.
Read Lang’s thoughts on key marketing trends on the EGR Marketing site here.