Revealed: GVC’s new senior management team
An email sent to staff in the aftermath of the Ladbrokes Coral acquisition details which employees from the two companies secured the senior roles
GVC Holdings has announced its new-look senior management team following the recent completion of the operator’s landmark acquisition of Ladbrokes Coral, EGR Intel can reveal.
In an email circulated to staff, seen by EGR, joint chief operating officers Andy Hornby and Shay Segev unveiled key senior appointments for the combined business, effective 1 April 2018.
The new group structure will see Hornby, who was previously COO of Ladbrokes Coral, lead commercial activities for GVC’s retail, digital and international businesses, while Segev will be responsible for the “key areas” enabling GVC’s business operations.
The majority of staff reporting into Hornby is comprised of Ladbrokes Coral staff, including Mark Chambers as MD of UK retail, Mark Kemp as MD of UK digital sports and Alison Digges as MD of UK gaming brands.
Meanwhile, Eurobet MD Andrea Faelli has been handed overall responsibility for GVC’s Italian businesses and Belgian retail operations and Ladbrokes Australia CEO Jason Scott has become MD for Australia.
Adam Lewis is the only senior staffer from GVC who will report directly into Hornby as MD Europe & LatAm/bwin.party CMO.
He will have responsibility for GVC’s sports brands in Western Europe (excluding UK and Italy), Eastern Europe and Latin America, as well as for partypoker and PartyCasino.
Kenny Alexander’s GVC completed its acquisition of Ladbrokes Coral on 28 March
Among those reporting into Segev will be GVC CTO Sandeep Tiku, who will retain leadership of GVC’s technology, and GVC chief product officer Liron Snir, who will be responsible for the GVC product and oversee the migration of Ladbrokes Coral’s international businesses to GVC technology.
The rest of the senior team is made up of Marc Lange as integration director, Steve Clift as Ladbrokes Coral digital COO and Graham Calder as Ladbrokes Coral CIO – although Calder will leave the business end of June.
“We want to take the opportunity to emphasise that while we are pleased to have completed the deal and excited about our new portfolio of brands, with a massive summer of sport coming up, we are both clear we need to keep absolutely focused on our customers and trading performance across all business areas,” the email said.
“For now very little will change in terms of reporting lines and ways of working and it is very much business as usual.
“We will of course communicate with you as we go forward regularly and if you have any questions in the meantime please do not hesitate to contact us.”
The Ladbrokes Coral acquisition was completed on 28 March for approximately £4bn, depending on the outcome of the UK government’s impending decision on maximum FOBT stakes.
Read EGR’s recent interview with GVC CEO Kenny Alexander here.