Retail cross-sell powers Rank digital growth
Grosvenor brand sees 56% increase in revenues during the first 15 weeks of financial year following greater multi-channel focus
Rank Group brand Grosvenor Casinos enjoyed a 56% increase in revenues for the 15 weeks to 11 October, with a growing customer base being driven by greater cross-sell from its retail venues.
In an interim management statement the firm said improvements in VIP management and strong mobile growth had also helped boost growth.
The positive results from the firm’s cross-sell push comes after Rank took steps to closer align its digital and retail operations through a series of new apps and in-casino digital sign-ups.
There was also encouraging growth for Rank’s Mecca Bingo brand, which saw digital revenues grow by 10%.
The firm said mobile accounted for more than half of all digital revenues, following the launch of a new responsive front end in June and new features including last month’s Emoji Bingo game.
Mecca has also been pushing the retail cross-sell having launched a “bring your own device” initiative, which encourages customers to download and play on Rank software in retail venues.
Meanwhile chief executive Henry Birch said Rank’s transition to its new Bede platform should be completed at the start of next year, adding that more details would be shared in January’s interim results.
“We continue to work on our five strategic priorities, particularly the development of our new digital platform which is on track to be launched in calendar Q1 2016,” he said.