Retail giants strengthen grip on Italian online betting rankings for December

Goldbet has triumphed in the Italian online betting rankings for December after raking in monthly gross gaming revenue (GGR) of €22.6m. The Gamenet-owned operator fought off stiff competition from fellow retail titan Sisal (€22m) after both benefited from land-based customers migrating online as a result of the Covid-19 pandemic. Snaitech (€20.7m), Eurobet (€20.1m) and SKS365 (€19.6m) rounded off the top five. Bet365 (€18m) remained in sixth position after being knocked off the top spot for the first time in November 2020.

The Stoke-headquartered bookmaker did top the ranks for full-year GGR however, recording 2020 revenue of €139.2m, narrowly ahead of Playtech-owned Snaitech (€132.1m). SKS365 (€117.6m), Eurobet (€112.2m), Sisal (€111.7m) and Goldbet (€101.5m) were the only bookmakers to achieve GGR of more than €100m, by some margin beyond closest competitor Lottomatica (€47.7m) in seventh place. A group of investors fronted by Apollo Global Management bought the Lottomatica B2C business for €950m in December in a move which could significantly alter these rankings in future months. Bet365 was the only operator to report online turnover in excess of €1bn for 2020, bringing in €1.95bn on a margin of 7.1%. Bet365 obtained nearly a quarter (23.5%) of market share as a percentage of online turnover for the full year, some distance ahead of Snaitech, which ended 2020 with 11% market share.