Rank expands Slingo partnership with Gaming Realms

Gaming Realms has signed a new three-year distribution deal with Rank Group to bolster its content agreement with the UK’s largest casino operator.

Gaming Realms’ flagship Slingo Originals portfolio will now be made available across Rank’s UK-facing brands, having already gone live with Mecca Bingo.

Slingo Originals content, including Slingo Monopoly and Deal or No Deal Slingo, are now available to players on Rank brands including Aspers Casino, Lucky VIP Casino, Regal Wins Casino and Spin and Win, as well as online bingo sites Kitty Bingo, Lucky Pants Bingo and Bingo Extra.

“We are delighted to announce the continued strengthening of our relationship with Rank through this agreement,” said Michael Buckley, interim CEO and non-executive chairman of Gaming Realms.

“We constantly strive to bring new and exciting content to an increased audience and believe that, through Rank’s great portfolio of brands, we can further enhance the Slingo brand here in the UK.”

Rank Group last week reported a 17% annual increase in Q4 digital revenue.

Rank Digital CPO Riaan Slabbert said: “We’ve been huge fans of Slingo ever since it hit the UK market, so the opportunity to add all the Originals to our game portfolio this year is genuinely exciting, and well worth the wait.

“We look forward to building on its success and bringing this market-leading content to a wider audience than ever before,” he added.