RakeTech strengthens Danish presence with a trio of acquisitions
Affiliate marketing company adds to growing Denmark-facing portfolio with Pokernet.dk, Odds.dk and Casinoguide.dk
RakeTech Group has strengthened its position in Denmark’s egaming affiliate market after completing a trio of acquisitions, including poker community Pokernet.dk.
The affiliate marketing firm, which did not disclose the price of the deal, also bought the affiliate sites Odds.dk and Casinoguide.dk following the recent acquisitions of Denmark-facing BetXpert.com and TVsporten.dk.
The acquisition of Odds.dk also includes its partner sites Blackjack.dk, Bonusodds.dk, Casinoguide.dk, Livescore.dk, Spilforslag.eu and Sportbonus.net.
“We are delighted to have acquired these new assets and look forward to continuing to provide relevant and high-quality content with a focus on sports, poker, and casino to Danish users,” RakeTech CEO, Michael Holmberg, said.
Holmberg added: Our aim is to create real user value and increase the relevance for the operators. RakeTech now has a leading position in the Danish affiliate market.
“Going forward, we will continue to look for suitable acquisitions that complement our portfolio, as well as growing our business organically by providing great content.”
Pokernet.dk is one of Denmark’s largest poker communities and was founded and operated by several experienced poker enthusiasts including former World Series of Poker champion Peter Eastgate.
Read EGR Marketing’s recent interview with Holmberg, here.