Raketech hires former Mr Green director as new COO
Former Green Media MD Oskar Mühlbach arrives at the Malta-based affiliate to take charge of geographic expansion
Egaming affiliate firm Raketech has appointed former Mr Green executive Oskar Mühlbach as its new chief operating officer (COO).
Mühlbach will join Raketech’s senior management team in May 2019 and will be responsible for the firm’s geographic expansion and digital user experience.
Mühlbach had been working for Raketech as a senior advisory consultant since leaving Malta-based operator Mr Green in October 2018.
His last role at Mr Green was as MD of Green Media, the firm’s marketing arm, having also worked at the operator as COO and chief ventures officer.
Oskar Mühlbach
Raketech CEO Michael Holmberg said: “With a solid background working in senior roles in digital businesses, Oskar fulfils all criteria needed for the COO role.
“The appointment is part of our global ambitions, where we will continue to grow organically and via M&A both in the Nordics and other regions.”
Mühlbach added: “The gaming market is changing, and it is vital for all companies to optimise their business models and become even more digital in their way of working.
“When Raketech continues to expand, I believe one of my most important tasks is to secure high scalability when entering new markets.”
Raketech finished third in EGR’s Power Affiliates rankings for 2019.