PwC appointed for online research programme
Responsible Gambling Trust commissions professional services giant to conduct major study into remote sector
The Responsible Gambling Trust (RGT) has selected Pricewaterhousecoopers (PwC) to carry out a major piece of research into online gambling behaviour.
The professional services giant was appointed following a competitive six-month tender process and will now conduct a two-phase research programme incorporating data held by some of the UK’s leading online operators.
The research, which will build upon a recent study into land-based gambling machines, is intended to explore the potential of behavioural analytics and how they could be used to mitigate gambling-related harm.
The first phase of the study will see PwC work with Canada’s Responsible Gambling Council to engage with remote operators participating in the research programme to understand their existing processes and controls to minimise harm.
Phase two of the programme will analyse industry data and control systems to recommend practical applications of harm minimisation for remote gambling operators serving British consumers.
The study is expected to take 18 months to complete.
“Between them, PwC and the Responsible Gambling Council have an extensive understanding of the gambling industry and issues of social impact and I am confident that this work will make a valuable contribution to efforts to minimise gambling-related harm in the remote sector,” Marc Etches, RGT chief executive, said.
The RGT is a charitable organisation set up in 2012 with the remit of trying to understand how to prevent people getting into gambling-related trouble and how best to help them out of it.