âProhibitiveâ Danish mobile gambling ID solution delayed
Bid to introduce controversial NemID identification system to mobile gambling apps pushed back until 2015, with âless intrusiveâ system in development
Controversial plans to introduce a âprohibitiveâ identification system to mobile gambling apps in Denmark have been delayed until mid-2015 at the earliest.
Danish operators had been expected to introduce NemID â an online log-in and identification system used in Denmark â to their mobile gambling apps as of 1 January 2015, however, this has now been pushed back after calls from several Denmark-facing operators and the Danish Online Gambling Association (DOGA).
NemID consists of an authentication system in which users are sent individual codes used to identify themselves online. Each code can only be used once, and Denmark citizens receive new codes via email when they are about to run out.
Online gambling companies in Denmark are required to use the NemID system for desktop websites, however mobile gambling apps had been allowed to operate without these codes while a mobile-friendly version of the system was in development.
Operators and DOGA questioned the feasibility of the system planned for mobile and an alternative is now being developed. The new system is set to be introduced later in 2015, but there has been no detail as to how it might work.
Speaking to eGR Mobile Intelligence this afternoon DOGA chief executive Morten Ronde said that while the system had enabled Denmark to boast a â100% record with player identificationâ, it had proven to be âprohibitiveâ to the online gambling industry.
âItâs great for KYC because you can register an account without filing any documents, but when you have to use it every time when you log in it becomes an obstacle,â Ronde said.
Ronde added that Danish gamblers preferred to use mobile apps over desktop sites due to the absence of NemID authentication, leading the country to report higher mobile gambling revenue shares in comparison to other jurisdictions such as the UK.