Probability, Mobenga unite for mobile content deal
Probability and Swedish mobile gambling provider Mobenga have signed a deal to integrate and promote Probability games on the Mobenga platform used by clients including Bwin, Betclic and Unibet.
PROBABILITY and Swedish mobile gambling provider Mobenga have signed a deal to integrate and promote Probability games on the Mobenga platform used by clients including Bwin, Betclic and Unibet.
When the integration is complete, Mobenga customers will be able to add AIM-listed Probability’s range of more than 30 mobile gambling games to their existing mobile offering, branded for their sites, with existing account, customer service, and payment options all accessible.
Probability chief executive Charles Cohen said: “This partnership extends our global reach, and opens up the large player bases which Mobenga’s customers have.
“It removes in one stroke the main hurdle to delivering our service to these operators – namely the time and cost of integrating a new technology into their platform.”
Under the terms of the deal, the two companies will market the games capability to Mobenga’s customers jointly.
Probability will derive revenues from the use of the games by end customers, in direct relationship with the betting site itself or through Mobenga.
The deal is the latest in a string of new ventures in recent months for Mobenga, which revealed it is to launch a mobile gaming product for 188Bet last month. Others include include Mobenga launching a mobile gaming product for France’s Betclic in January, a launch in Australia with a contract to provide mobile gaming to Tote Tasmania and a supply deal with Ireland’s Paddy Power in December 2009.