Probability launches new real-money bonus
'Daily Bonus Bonanza' sees mobile gambling operator adopt social gaming CRM technique
Mobile gambling firm Probability has launched a new daily promotion in a move which it says has brought social-style bonuses to the real-money world for the first time.
Daily Bonus Bonanza offers players the chance to win a range of prizes when logging into their account. Prizes are randomly selected and range from free spins and bonuses, to cash-back offers, deposit matches and cash awards of up to £500.
Running every day from midnight to midnight, Probability believes Daily Bonus Bonanza is the first example of real-money bonuses offered on a daily basis.
“The idea is almost universal in social casinos, where every player receives a daily reward of virtual currency,” Michael Byrne, Probability chief commercial officer, said.
“But no one has brought this basic gamification technique across to the real-money world until now.” He added.
The offer is to be initially rolled out to Probability’s LadyLuck customers in the UK in order to gauge reaction and refine the awards on offer.
Following this test period, the company’s white label partners, which include Paddy Power, William Hill, 888 and Rank, will also gain access to the offer.
“Our customers enjoy playing at social casinos, and many tell us that it’s features like daily bonuses that keep their attention, even though they’re not playing for real-money prizes,” Charles Cohen (pictured), Probability CEO and co-founder, said.
“But we have the killer app; the millions we pay out in prizes. Our Daily Bonus Bonanza continues to support the ongoing convergence between the entertainment experience of social casino and real-money gaming,” Cohen added.