Press Association primed for betting expansion with launch of new umbrella brand
UK newswire set to expand relationship with tier-one betting operators via PA Betting Services
The Press Association (PA) has launched a new umbrella brand for its B2B sports betting operations as it eyes expansion outside of the UK and Ireland.
The new brand entity – PA Betting Services – is described as a “one-stop shop” for multimedia betting services and will include both data solutions and content services.
As part of the PA Betting Services launch, PA announced its intention to expand into both Africa and the USA, as well as building on its AI-driven data API for esports betting.
PA currently provides data coverage for more than 30 sports to operators including bet365, Sky Bet, GVC, Paddy Power and William Hill.
PA Media Group’s racing and betting MD, Michael Grenham, said: “The creation of this new brand identity is an important step in our strategy to provide a wider range of customers with an innovative new offering that responds to their changing needs.
“PA Betting Services is uniquely positioned to capitalise on PA’s unparalleled expertise and international reach as the global betting market continues to evolve.
“Ours is a brand that is trusted around the world – PA has been synonymous with quality and integrity for decades and those attributes will continue to guide our growth ambitions,” he added.