Power 50 affiliates: Sports betting
Sports betting's top affiliates: who, where and how.
Asian Bookie
Related domains: AsianBookie.com
Asian handicap betting portal covering all major global football leagues such as the English Premier League, Italian Serie A, Spanish Primera Liga and German Bundesliga.
At the Races
Related domains: AtTheRaces.com
The website of the horse-racing TV channel owned by UK racecourses operates through a joint venture partnership between BSkyB and Arena Leisure, and claims up to 650,000 unique visitors a month.
Best Betting
Related domains: BestBetting.com white labels include Bookies.com
The white-label version of the odds comparison platform for this Betgenius-owned portal is used by around 50 other sports betting affiliates, including Betrescue, Punters Lounge and bookies.com.
Betbrain
Related domains: Betbrain.com
Odds comparison giant with strong presence across mainland Europe. Also spawned the EveryMatrix gaming software business.
Covers
Related domains: Covers.com; Covers.co.uk
Huge US-facing sports betting information portal driving traffic mainly to offshore sportsbooks based in Curacao, Antigua and Costa Rica. Also has a UK-facing site.
Iapuestas
Related domains: iApuestas.com; iBetTips.com
Sports betting site driving large volumes in Spain and South America, which also operates the iBetTips.com English and Portuguese language portals.
Live Score
Related domains: Livescore.com; Livescore.net; Livescore.tv
The banners of in-play specialists such as Bet365 are prominent on this network of sites relaying live scores from around the world. Also available as an app for the iPhone.
Oddschecker
Related domains: Oddschecker.com
The portal owned by Sky through its 365 Media Group subsidiary is unquestionably the dominant force in the UK odds comparison market.
OLBG
Related domains: Online-betting-guide.co.uk
Multi-vertical with a focus on sports betting, the community site has popular tipster competition, forum and betting school content.
Punters Lounge
Related domains: PuntersLounge. com; Freebetsgalore.com
Owner Paul Ross runs a network of sites which includes Freebetsgalore. com. Forum-centred portal Punters Lounge has been driving traffic to British bookmakers since 2002.
Racing Post, The
Related domains: Racingpost.com
The free and paid-for expertise available to punters via the website of the UK’s leading racing newspaper generates high traffic and player values, according to operators.
Sporty Trader
Related domains: Sportytrader.com; Sportytrader.co.uk/de/fr/es/pt/it/nl
Pan-European sports betting portal localised in seven European markets, also driving traffic to poker, casino and backgammon sites.
Wettbasis
Related domains: Wettbasis.com
Sports betting information provider focused on the German-speaking market and driving traffic to most major European bookmakers.
World Sports Network ( WSN)
Related domains: WSN.com
Stats and live scores-driven football betting portal covering a global range of leagues and international competitions. Sportingbet founder Mark Blandford is an investor and board member.
PROFILE: Bet Rescue
Established: 2003
Key principals Jonathan Shepherd, managing director
Parent company: Betrescue Ltd
Employees: Three full-time, three part-time, plus freelance associates.
Portals: Betrescue.com; Goals365.com; Dogtrack.co.uk
Other interests: Betrescue Editorial Services, providing football and sports betting content to 50 newspapers; Betting Monthly, consumer sports betting magazine.
eGR: You have undertaken high-profile sponsorships in the past of Leicestershire Cricket Club and Bradford City Football Club’s stand. Any more deals in the pipeline?
Jonathan Shepherd (JS): We actually sponsor a car – the “betrescue betmobile” which is a liveried up 4×4 we supply to Paul Jain, the betting editor at the Daily Record. It features in the paper each week. He’s onto his third car with us now!
eGR: Do you foresee an exit for Betrescue in the near future? How much would Betrescue be worth.
JS: Our plans are for further growth not exit. Having said that, everyone has their price and if a mind-blowing figure was put on the table we would obviously consider it. That would have to start with a five and have at least six zeros behind it, if that helps(!).
Read the Power 50 Affiliates main feature here, or to read Bingo’s top affiliates, click here, for Casino’s top affiliates, click here and Poker’s top affiliates, click here. For more on sports betting or affiliates, click the tag in Popular Searches on the news, blog or features pages.