Poll: Will in-app advertising be worthwhile for egaming operators?

With CPAs rising as the fight for customers intensifies, Apple’s decision to relax a policy which had previously prohibited in-app advertising for gambling companies is sure to lure several operators into investigating the tech firm’s iAd platform.

After Apple lifted its restriction on gambling companies to advertise in-app, bwin.party became one of the first companies to take advantage of the new policy after it launched an advertising campaign on the platform last week.

Bwin.party has yet to commit to the platform long-term, however, with the current adverts part of a test campaign that is to be reviewed at a later date.

The the onset of the Point of Consumption tax will bring fresh importance to effective marketing campaigns, and operators will be keen to market to a large number of mobile users who were previously out of reach.

Apple’s use of a bidded cost-per-click system to run campaigns allows for companies to outbid one another by pledging a higher sum to be paid per click, a feature that will be taken into consideration if competition for advertising space on the platform increases.

As a result will Apple’s iAd platform prove to be a cost-effective means of advertising during an important year for operators? Or will it turn out to be too competitive and expensive to warrant investment?

Have your say at the bottom right hand side of the page.