PokerStars unveils new ad campaign following brand refresh

PokerStars has launched its new ‘I’M IN’ advertising campaign, which will feature across several advertising channels to coincide with a refresh of its brand identity.

The creative, developed through international marketing agency Anomaly, comprises several TV and online adverts of different lengths per market and aims to showcase the future of the PokerStars brand.

The first 60-second TV advert debuted last weekend and will be supported by advertising across digital, print, ad boards and social media.

As part of the new campaign, the Isle of Man-based operator will launch its first ever dedicated safer gambling TV advert with an emphasis on highlighting the RG tools available and creating a safer gambling environment for players.

PokerStars associate director for public relations Rebecca McAdam Willetts said the new campaign was about continuing the brand’s emphasis on bringing players together.

“I’M IN reflects just that, but the new campaign look and feel is just the first page,” said McAdam Willetts.

“Our new brand approach runs deep and encompasses what we as a whole offer our customers, and what PokerStars stands for beyond our products.

“We’ve done lengthy research to gain a thorough understanding of our customers because our community plays as much a part in this brand refresh as we do. We are living and breathing the future for the PokerStars world and are very excited to bring it all to life,” she added.

PokerStars has debuted several brand enhancements over the lockdown period including a Poker Dojo training app and the launch of its long-standing Home Games feature on mobile devices.