Playtech reveals mobile growth blueprint
Single sign-on features and accelerated games releases part of plan to drive expansion of mobile B2B business
Playtech revealed the roll-out of a single sign-on across its sports betting and casino apps from its major clients would be a key driver for its rapidly expanding mobile business, with Coral already live on the new mobile gaming platform.
Speaking during the company’s Q3 results analyst call this morning Playtech CEO Mor Weizer labelled its B2B mobile arm Mobenga’s single sign-on feature as “the future”, adding it has already been rolled out by its licensee Gala Coral.
Weizer explained that the ability to cross-sell customers from sportsbook, which remains the primary acquisition vertical, into other more lucrative casino products using a single sign-in was still absent from most operators’ offering.
The migration to a single sign-on would be boosted by the suppliers increased focus on developing its own casino content during the next six months, Weizer added. The CEO highlighted Paddy Power’s Roller Casino app as a market leader, claiming that almost all other operators lack the gaming products and content to maximise player conversion from betting into gaming.
“[Playtech’s new mobile gaming platform was] developed in close co-operation with Mobenga in order to ensure that the single sign-on will exist in mobile and we have a unique opportunity because for the first time we have the ability to have a real single sign-on between betting and gaming applications in the mobile environment.”
This would take between three and nine months before the majority of Playtech’s licensees would be able to offer the single sign-on technology, Weizer explained. “I’m happy to say that most of our larger licensees are already doing that now “ as you’ve probably already noticed Coral already have it “ and others are rolling it out now,” he said.
Meanwhile Weizer also revealed that while Mobenga’s sportsbook remained the most prominent among licensees, the Geneity platform has been selected by an additional five to six operators to be deployed throughout 2014.
Geneity, acquired by Playtech last year, generates revenues of around 3m per quarter currently but Weizer said the size of the contracts will lead 2014 to become an “interesting year” for the platform, which rolled out on long-term Playtech licensee Titanbet in August last year.
The operator has however revealed that the adoption of its Mobenga casino and poker platform by Ladbrokes, which was previously expected in December this year, will not be occurring until April or May due to the UK bookmaker’s contractual agreement with existing suppliers.
Ladbrokes had intended to end its agreement with rival software supplier Microgaming prematurely, but efforts to reach a settlement have so-far failed with Ladbrokes lamenting the rivalry between Microgaming and Playtech.