Playtech unveils “next generation” VIP-focused live casino
London-listed supplier says new tables boosted wagering by 30%
Playtech has launched a new live casino experience with seven premium tables designed to attract high-value customers.
The new Grand Royale room, which went live at the end of February, contains five blackjack tables, one baccarat table and one roulette table.
“Grand Royale is a high-end experience that delivers the look and feel of true VIP standards offering Playtech licensees and their players superior features, functionality and personalisation and segmentation,” Playtech said.
The supplier said the new tables, which boosted wagering levels by 30% following the launch, were the first in a series of new live casino concepts.
Shimon Akad, COO, Playtech, said: “This first deployment represents the beginning of Playtech’s new, next generation studio proposition, and complements our new, market-leading UI, that began rolling out during the fourth quarter of last year with HTML5 Roulette and other games.
“Each of the upcoming experiences, including Grand Royale, has been hand engineered to fit the needs of the customers using it, and contain unique elements that are specially designed to maximise the impact value we get from the customer and diversify the existing network.
Akad added: “The Live team have worked tremendously hard on the new studio and the many new environments, rooms and experiences that will soon be launched.
Grand Royale is the first of many and truly stands out as a best-in-class live casino product that I’m confident operators will significantly benefit from and players will love to play”.