PlayOJO rolls out new UK marketing campaign
TV ad features an alpaca that discovers PlayOJO and will be broadcast on all major UK satellite channels
PlayOJO has released its latest TV advertising campaign in the UK, highlighting the operator’s unique no-wagering requirements bonusing model.
Produced by creative agency TBWA London, the ad will be broadcast on ITV, Channel 4, Channel 5 and SKY and will also be featured online and on the radio.
The campaign features a sad alpaca that discovers PlayOJO after having been disappointed by online casinos in the past.
The alpaca is voiced by Ewen MacIntosh, who played accountant Keith Bishop in UK sitcom The Office.
Peter Bennett, head of brand for PlayOJO, said: “As a challenger brand, PlayOJO’s disruptive strategic approach to the industry is helping differentiate us as the fair casino, and we feel the alpaca campaign will break traditional online casino advertising conventions and enable us to stand out even more in what is a crowded market place.
“We are very proud of the advert and believe it will resonate with players right across the UK who are unhappy about being treated unfairly and who are looking for a fun and fair online casino experience,” he added.