Planetwin365 unveils new brand identity
Italy-facing operator targets renewed focus on multi-channel opportunities under tagline 'Our Game is from Another Planet'
Italian sports betting operator planetwin365 has launched a renewed brand identity as the operator aims to position itself as a multi-channel sports betting operator.
The new planetwin365 logo was developed in conjunction with advertising firm Ogilvy and aims to position the brand as one among the “most dependable operators” in Italy.
To coincide with the rebranding, Planetwin365 confirmed it will launch a TV, radio and online media campaign using the slogan ‘Il nostro gioco è di un altro pianeta’ (Our Game is from Another Planet).
Planetwin365 said the rebranding will remain consistent across both its online and retail operations as the business aims to fully apply “precise multi-channel strategy”.
Addressing the relaunch, SKS365 chief marketing officer Francesco Graziano called the new logo the “symbol of a new corporate path” undertaken by the current management team.
“A friendly and intuitive image, that reflects the pillars on which the positioning strategy of planetwin365 lies: entertainment, innovation, accessibility, safeguard of players,” Graziano added.
Parent company SKS365 has been undergoing extensive changes as it looks to draw a line under the recent widely publicised money laundering allegations against its former owners during the so-called Galassia investigation in Italy.
In late 2018, the company began an extensive reshuffling of its management, which saw the departures of CEO Ian McLaughlin, chief financial controller Aaron Meli and general counsel Angela Gemma in January.