Pinnacle Solution seals esports betting supply deal with Danske Spil
Pinnacle CEO Paris Smith insists “nobody comes close” to the operator in terms of esports expertise
Pinnacle’s B2B arm has inked a new supply deal with Danish monopoly operator Danske Spil.
The agreement marks Pinnacle Solution’s first foray into the European market as it takes advantage of the esports betting trend which garnered momentum during the peak of the sports shutdown due to coronavirus.
Pinnacle CEO Paris Smith said her firm’s experience as a leader in the esports vertical guaranteed its success with its B2B product.
Smith said: “We’ve always been confident that there was a gap in the market that Pinnacle Solution could fill and that it wouldn’t take us long to break into the higher reaches of the B2B sports betting industry.
“The fact that no one comes close to what we offer in terms of esports experience in integrity and expertise in providing profits has been the key to driving our growth over the past few years,” she added.
Jens Nielsen, Danske Spil sports betting director, said: “At Danske Spil we have prioritised esports as a focus area since we launched esports betting in early 2014.
“We very much look forward to our new partnership with Pinnacle Solution, a pioneer within esports betting, which will support our continued ambition of offering a modern and competitive esports offering to our clients,” he added.
Pinnacle expects to secure more esports sportsbook supply deals in the near future.