Pinnacle signs up to Swedish trade body

Pinnacle has become the latest operator to join the Swedish Trade Association for Online Gambling (BOS). The Curaçao-based bookmaker signed up to the organisation via its PinBet Sverige Ltd Swedish licensing subsidiary to sit alongside the likes of GVC and Flutter Entertainment as ordinary members. Pinnacle made a regulated return to Sweden’s online gambling market in June 2020 following a two-year absence. BOS secretary general Gustaf Hoffstedt said: “We are happy to welcome PinBet among our fellowship of members. “Its parental company Pinnacle is one of the world’s most well-known online gambling operators, and we are sure they will bring much insight to our association.” BOS boasts Mr Green, Kindred Group, Betsson, NetEnt, bet365 and LeoVegas as board members. Pinnacle CEO Paris Smith said the operator was proud to help the country’s gaming industry develop. “Over 20 years of experience has taught us that these collective efforts to provide a safe and enjoyable experience for customers around the world are in the best interests of everyone involved in the industry,” said Smith. “Honesty and integrity are central pillars of Pinnacle and we are constantly working to ensure that translates to what people bet on, and the experience of betting itself. “Our focus on the Swedish market extends far beyond another market for us to operate in, it’s also another opportunity for us to lend our expertise to a country that is making important shifts in regulation. “It’s great to be a part of the work that the BOS is doing, and we are certainly optimistic for the impact it will have,” she added.