Pinnacle signs first B2B partnership with Asian BGE
Operator’s business division Pinnacle Solution agrees deal to provide Dafabet and Nextbet with esports betting
Pinnacle Solution has agreed its first B2B partnership after striking an esports supply deal with Asian BGE.
As part of the deal, Asian BGE will use the Pinnacle Solution iFrame API to expand its esports betting offering to customers across its brands, including Dafabet and Nextbet.
Pinnacle COO Jane Guan said: “We’re delighted to supply Asian BGE with our esports iFrame API and look forward the success its integration will bring them.
“Partnering with one of the biggest names in the industry underlines the fact that Pinnacle Solution is a trusted partner for leading operators,” she added.
Pinnacle originally launched the new B2B platform in April, with Asian BGE, the first Power 50 operator to sign up for its services.
Pinnacle shelved plans to launch in the UK market after withdrawing its licence application in May, with CEO Paris Smith telling EGR the company had instead decided to focus its efforts on Pinnacle Solution.
Asian Logic marketing director Nikos Diakoumopoulos said of the new agreement: “The quality and flexibility of the Pinnacle Solution product offering was the driving force behind this partnership.
“Our vision is to deliver the best esports betting experience to our customers and that’s exactly what Pinnacle Solution provides.”