Pinnacle launches new Future View front-end
New sportsbook product includes search and personalisation functions to speed up UX
Pinnacle has launched a new sportsbook front-end that offer users a more modern experience, including a search function and elements of personalisation.
The so-called Future View front-end also includes a revamped bet-slip and offers a consistent experience across desktop and mobile.
“Pinnacle is committed to always offering the best value odds online and is excited to deliver them within the Future View experience,” the operator said.
Pinnacle said the new front-end was just the first part of its Future View overhaul, with the firm also planning to launch native sportsbook apps for iOS and Android, a new and improved casino experience and a significantly enhanced esports betting portal
The firm will also debt a new live betting centre for punters to follow in-play markets.
The Future View plans are part of an ongoing effort to modernise the Pinnacle product under CEO Paris Smith.
The Caribbean-based bookmaker ranked 16th in last year’s EGR Power 50, one spot below Fortuna Entertainment Group, which reported 2017 group gross win of just over €300m.
Hello, we do not currently accept wagering from the UK however we hope in the future that will change. Thanks
— Pinnacle (@Pinnacle) August 19, 2019