Perform extends Premier League data deal
New three-year deal with Football DataCo sees partnership run through to 2018-19 season
Sports data firm Perform Group has secured an extension to its partnership with Football DataCo which will see it remain the official supplier of live data to the betting sector until the 2018-19 season.
The three-year deal starts from the 2016-17 football season and will extend its exclusive provision of live data feeds to bookmakers from the Premier League, English Football League and Scottish Professional Football Leagues.
The Group’s Opta and RunningBall brands will continue to be used to collate real-time data.
“I am very pleased to be continuing our excellent relationship with Football DataCo and the leagues,” Ross MacEacharn, Perform content CEO, said.
“Our Opta and RunningBall operations are well-known market leaders in their business sectors, respectively media and betting.
“Our clients will be pleased that we will continue the distribution of this data for a further three years beyond the current term.”
The two firms first partnered together in 2013 after striking a three-year deal.