Passoker founder launches fixed odds sports betting and online slots
Reel Sports set to go live in October and features licensed FA Cup content.
Passoker founder and managing director Stuart Carr has launched a new venture, Reel Sports, which will feature fixed odds sports betting and online slot games.
The new platform will include Reel Football “ a slot game featuring licensed FA Cup content and commentary from England footballer and Passoker partner Viv Anderson “ and the incident-based roulette-style game Racing Riches.
Carr said the launch is designed to complement the existing Passover offering, which allows players to bet on the occurrence of incidents during live televised sporting events.
“Launching our Reel Sports division is the culmination of a huge amount of time, effort and investment behind the scenes over the past 12 months,” he said. “Our success with Passoker shows that our formula of incident-based games is one that is popular and works very well. Passoker continues to exist and Reel Sports uses the established game engine to extend our offering. We are supplementing Passoker through the evolution of the initial concept and a series of games that appeal to a different audience and player type.”
Earlier this year, William Hill launched Passoker’s in-play betting product in time for the European football championships, following similar deals to provide the product to JenningsBet in January, and BetVictor in November last year. These followed a deal with OpenBet, which saw the game offered to all of the sportsbook supplier’s customers.