PartyGaming launches marketing push on back of US asset freeze
PartyGaming has ramped up its marketing spend to capitalise on the US authorities' squeeze on the payment channels of US-facing poker sites PokerStars and Full Tilt.
PartyGaming has ramped up its marketing spend to capitalise on the US authorities’ squeeze on the payment channels of US-facing poker sites PokerStars and Full Tilt.
The company made the announcement in a second-quarter trading update which revealed group revenue since April 6 remains in line with that achieved in the first quarter, despite the onset of the regular summer downswing in online gaming activity.
The marketing push on the back of US authorities’ seizure of player winnings from US-facing poker sites including Poker Stars and Full Tilt has already positively impacted player numbers in several territories, the company said.
PartyGaming chief executive Jim Ryan said: “The Group’s strategy remains on track and I am pleased that many of the seeds we have sown over the past year are now beginning to bear fruit.”
PartyPoker’s online poker tournament service in Italy for land-based lottery services provider Intralot has also gone live. Party said it expects to be offering poker cash games on its newly launched Italian poker network by the end of 2009.
As reported on EGRmagazine.com from the Gambling Executive Summit yesterday, Jim Ryan predicts monopolies and media giants will pose a bigger threat to online gambling companies in future than will established operators.