Paf launches online pools betting through Colossus partnership

Nordic gaming operator Paf has launched online pools betting in collaboration with Colossus Bets.

Paf has launched the full Colossus sports offering of lotto-sized jackpots, cash-out, freeplay functionality and syndicate ‘crowdbetting’.

Paf’s said its Nordic players are historically fans of pools betting and the operator’s chief gaming officer, Kim Johansson, said the new pools product was in keeping with Paf’s responsible gambling initiatives.

Johansson added: “Jackpot pools complement our current offering with a ‘low stakes for big prizes’ proposition that fits perfectly with our responsible gaming ethos and creates a bridge between our lotteries and betting products.

“The modern cash-out element and generous consolation prizes mean players can win even when they have not succeeded with all their selections, while Syndicates is a social way for our players to play pools and maximise their chances at the big jackpots.

“We expect our Nordic audience to embrace the new product and with the new football season ramping up, the first big Paf Jackpot Pools winners should only be around the corner,” he added.

Colossus told EGR recently that 25% of its new players have their first interaction via Syndicates.

The operator also announced the promotion of former chief-of-staff Eva Karagianni-Goel to the CCO role yesterday.

Karagianni-Goel said: “We are excited to welcome Paf to the Colossus network, especially as a partner with whom we share the same operating values.

“The partnership strengthens Colossus’ presence in the strategically significant Nordic market, where pools betting has historically had a particularly strong appeal, while it provides Paf with a modern proposition to engage their local audience,” she added.