Paf calls for industry transparency after publishing player losses

Paf has published its players’ wins and losses for 2018 and 2017 in an effort to be more transparent and challenge the industry’s status quo.

Approximately 0.13% of the firm’s customers lost more than €30,000 in 2018, down from 0.2% in 2017, as the firm began imposing its mandatory loss limit.

CEO Christer Fahlstedt said operators traditionally wanted to hide customer spending because it shows that a “few individuals can have an enormous impact” on their financial results.

“By being transparent we want to highlight this issue, which is absolutely crucial for the future of the industry,” Fahlstedt said.

“We urge our colleagues in the gaming industry to share their corresponding figures.”

According to the figures Paf players lost a total of €98m in 2018 compared to €97.8m in 2017. The average loss per customer last year was just under €522.

Players are divided into average yearly stake with its highest spending customers accounting for 9.8% of overall losses.

The operator has also said it will stop marketing to players it considers to be displaying risk behaviours by its in-house RG technology.

Paf has lost around €4m in revenues since imposing its loss limit of €30,000 for all players in September.

Fahlstedt said: “Our reduced revenues are entirely driven by a sharp reduction in the big players’ losses, but at the same time we have increased the number of players who play for smaller amounts.”

The number of active customers at Paf has grown by 24% over the past year.