Paddy Power sweeps eGR Operator Innovation Awards
Paddys the big winner at eGaming Review's inaugural Operator Innovation Awards with seven prizes
Paddy Power was the big winner at yesterday’s eGaming Review Operator Innovation Awards, taking home a total of seven trophies from the event.
The Irish operator was awarded for a number of categories, with its mobile and tablet offerings winning a hat-trick of accolades. Paddys’ native iOS casino product Roller Casino was awarded Innovation of the Year, while Jamie Reeve, who served as project manager for the app’s development, was named Innovator of the Year.
The firm’s overall strength in mobile, with mobile betting revenues rising 112% in its first quarter results, was also recognised with the Innovation in Mobile & Tablets trophy.
This growth in sports also helped the operator secure the Innovation in Sports Betting prize, while social sports game BetDash was recognised in the affiliate marketing and Innovative Gaming Start-up categories.
No other company could match Paddys’ haul of seven trophies. William Hill and Gamesys were the next big winners, each taking home two awards. Hills’ live dealer offering, enhanced with the launch of Evolution-powered VIP tables, won Innovation in Live Dealer, and the company’s mobile marketing strategy was also recognised with an award.
Gamesys’ bingo and slots offerings also received prizes, aided in no small part by the firm becoming the first to launch a real-money gambling offering on Facebook.
The rest of the awards were shared out among a number of operators, with highlights including Winamax securing the Innovation in Poker gong, and Plumbee’s Mirrorball Slots securing the start-up the Innovation in Social Casino trophy.
Yesterday’s lunchtime ceremony was held at the Pavilion at the Tower of London, hosted by comedian and author Tony Hawks.
The winners in full:
Innovative gaming start-up “ BetDash (Highly commended: Plumbee)
Innovation in mobile marketing “ William Hill
Innovation in social casino “ Plumbee (Highly commended: Product Madness)
Innovation in poker “ Winamax (Highly commended: Idle Games)
Innovation in live casino “ William Hill
Innovation in bingo “ Gamesys (Jackpotjoy)
Innovation in customer experience “ Mr Green
Innovation in slots “ Gamesys
Innovation in sports betting “ Paddy Power
Innovation in CRM “ Paddy Power
Innovator of the year – Jamie Reeve, Roller Casino
Innovation in social marketing “ Betfred.com (Highly commended: India Bet)
Innovation in affiliate marketing – BetDash
Innovation in casino “ LeoVegas
Innovation in in-play “ Betfair
Innovation in mobile and tablet “ Paddy Power (Highly commended: LeoVegas)
Innovation of the year “ Roller Casino