Paddy Power agrees NYX content deal
Operator to go live with hundreds of new slots titles as it looks to build on strong gaming growth
Paddy Power has signed a heads of terms agreement with NYX Gaming for the integration of a range of new casino games, with deployment expected early next year.
The deal includes hundreds of new slots titles which NYX said would be available in “multiple formats from multiple vendors”.
“Once executed and delivered, the deal with NYX Gaming Group will allow Paddy Power to leverage a significant number of new casino titles, including the proven NextGen Gaming slots content,” Henrik Johansson, Paddy Power commercial manager, said.
In last week’s results for the period 1 July to 15 November, Paddy Power’s gaming and B2B segment outperformed sportsbook by posting 13% revenue growth while sportsbook revenues declined 12%.
Meanwhile NYX has also announced the acquisition of the Montreal-based Side City development studio in a deal which will be worth around CA$5m (£2.4m) should performance targets be met.
NYX will pay an initial 333,000 ordinary shares for Side City, valued at current prices at CA$930,000, with a further CA$4m in cash conditional on performance criteria through 2016 and 2017.
Side City produces gaming art, animations, audio and mathematical models for both land-based and online game manufacturers.
“Side City is another example of NYX’s ability to identify and execute on investments that fit into the global content strategy of the company,” Matt Davey, NYX chief executive, said.
“Further, Side City gives us unique content for the North American market that complements our existing North American business and gives us an entry point to the United States land-based market with existing customer relationships,” he added.