Paddy Power unveils pay out escalator on mobile app

New ‘Kicker’ innovation rewards bettors if their team wins big

Paddy Power has unveiled a new innovation on its mobile betting app which give users the chance to multiply their winnings based on the margin of a team’s victory.

When placing a bet on football matches, bettors can now place a ‘Kicker’ bet in addition to their normal stake via the bet slip, giving them a chance to earn escalating pay-outs.

For example, adding a £10 Kicker on a team to win at evens, returns an extra £20 (including stake) if they win by two goals, £41 if they win by three and £103 if they win by four or more.

“You could describe this as the Irish in your Irish coffee or the cinnamon on your french toast,” said Paddy Power in a blog post introducing the new function. “You can survive without these additions but they sure do make everything better.”

The firm was not available for comment on the potential expansion of the new innovation which appears only to be accessible for win bets on football matches in the mobile app.

Kicker marks the latest mobile upgrade for the Irish bookmaker after the launch of One Touch in March as part of a wider app upgrade. A poll of EGR readers found that 63% considered the one touch innovation to be the next big thing in mobile in-play betting.

The upgrades look sure to boost mobile revenues for Paddys, although handheld devices already accounted for 68% of the bookmaker’s £850m online revenues in 2015, with 87% of online customers transacting via the channel.