Paddy Power boosts Save Our Shirt drive with Motherwell deal
Scottish Premiership club to wear sponsorless jerseys during the 2019-20 football season
Paddy Power has recruited Motherwell to join its Save Our Shirt campaign having agreed a sponsorship deal with the Scottish Premiership side.
The Irish bookie launched the innovative campaign with Huddersfield Town last week, to much discussion on social media, and Motherwell have now been added to the sponsorless portfolio.
We're now sponsored by @PaddyPower, who are "unsponsoring" our jerseys for the 2019/20 season as part of the #SaveOurShirt campaign 🙌https://t.co/kFajGev8fh pic.twitter.com/NRNugWG6SS
— Motherwell FC (@MotherwellFC) July 22, 2019
“We’re delighted to be associated with Paddy Power’s Save Our Shirt campaign,” said Motherwell chairman Jim McMahon.
“This partnership represents our biggest shirt sponsorship in history, and the chance to team up with a renowned brand. It’s a fantastic achievement by our commercial team to get them on board.
“Paddy Power are forward-thinking and innovative, and it is a mark of how our fan-owned club is perceived in the world that we were able to attract such a high-calibre partner,” he added.
Paddy Power will also be Motherwell’s official gaming partner throughout the 2019-20 campaign.
https://twitter.com/paddypower/status/1153213559339388928
A Paddy Power spokesperson said: “Motherwell are the second club to join the Save Our Shirt campaign, which sees us give something back to the fans – namely, their shirt.
“We’re delighted they are joining in the fun for the upcoming campaign and we’ve been impressed with their ability to keep their involvement top secret, despite all the noise of the past week.
“We’ve been planning this with them for months, and it feels great to finally unveil their involvement and their beautiful home and away kits for next season.”