Paddy Power adds native iPad app
Irish firm launches new native tablet app as it continues aggressive rollout in 2014
Irish-based operator Paddy Power has released a new native sportsbook app for the iPad as it continues its rollout of new mobile products in 2014.
Paddys claim the app is the âfirst ever sports betting app to be designed specifically for the iPadâ.
The app which has been in development for over a year includes a âclean and logicalâ navigation system as well as a gesture-based user interface.
Users previously used a universal app primarily designed for the iPhone.
âWeâre delighted to be the first bookmaker to offer our customers a native designed app for the iPad,” a Paddy Power spokesperson said.
“Weâve spent over a year developing this app and we believe that we have a product that does the iPad justice.â
Paddy Power is looking to rollout a number of tablet-optimised casino products later this year, following on from the success of its award winning Roller app.
The iPad sportsbook appâs unveiling comes just days after the firm launched its new personalised Messenger app and updated its iPhone app with a new Cash Out facility.
In November Paddy Power announced plans to launch further mobile apps this quarter in a bid to boost growth following a tough Q3 in 2013.