Oulala partners with Safaribet for Africa-facing DFS product

DFS firm Oulala has announced its latest partnership after agreeing a deal to provide its football DFS product to Safaribet Kenya.

The agreement will see Safaribet integrate Oulala’s Iframe and then API, joining the provider’s DFS liquidity pool.

The product is expected to go live early next year on Safaribet.co.ke.

Valery Bollier, Oulala’s CEO, said: ”While most iGaming operators have begun to acknowledge the growing need to offer new types of products in order to attract younger generations, Safaribet’s team made a crucial step forward as they truly understand the benefits of offering our DFS product.

“We have actually come to the realization that convincing young operators to implement our approach is much easier, since they are less consumed by the “milk your customer/cow” route.

“Essentially, young operators from Africa, Asia and South America, as well as new entrants within the European market are far more eager to try out a new product and business model as they are still in the process of establishing and building up their brand and market.”

Oulala partnered with Turkey-facing operator Marsbet last week in what it called the first-ever agreement between a licensed B2B skill game operator and an egaming company.

Imran Premji, CEO at Safaribet Kenya, added: ”We are known as a vibrant, disruptive sports betting brand that likes to cut across barriers and drive social interactions, so offering daily fantasy football games fits perfectly into our vision of connecting with our customers on an emotional level.

”I think that with Oulala’s platform we will further enhance our market position and really capitalise on the World Cup next year.”