Optimal Payments and Bally sign US partnership
Agreement will see Optimal provide payments services to Bally and its online gaming customers
Casino supplier Bally Technologies has signed a deal with Optimal Payments allowing it to offer payments and related services directly to its online gaming clients.
Bally, one of the first companies to be awarded a Nevada egaming licence, will integrate Optimal Payment’s NETBANX payment offering into its B2B platform. Bally’s customers will then be able to use the NETBANX payment gateway for services including credit card, debit card and electronic cheque processing and risk management.
Bally has already signed up several partners to its US-facing iGaming Platform, acquired from Chiligaming last year, with Stratosphere Casino owner American Casino & Entertainment Properties (ACEP) launching its freeplay poker site using the platform in February, with a real-money version due for launch later this year.
The Golden Nugget, which has properties in both Nevada and New Jersey, has also signed up to Bally’s platform and launched a freeplay offering. Bally has also agreed a deal with GeoComply to incorporate geolocation technology into its iGaming Platform.
The deal is the second major win for Optimal in the US egaming market, having agreed a deal with Caesars Interactive Entertainment (CIE) for its future US real-money online poker offering.
The service provider will offer the casino group’s online arm payment processing services in the US, including fraud management and other related services.
“A key part of our strategy is to partner with best of breed providers and we have done that with Optimal Payments to secure access to their extensive expertise in payment processing and risk management services for the regulated US gaming market,” John Connelly, vice-president of business development at Bally, said of today’s announcement.
“This partnership is part of our ongoing strategy to build a complete solution for the regulated US gaming market that will enable operators to bridge the land-based with online worlds,” said Joel Leonoff, president & CEO of Optimal Payments.