Odobo launches HTML5 games development program
New platform, developer programme and marketplace launches today with the company said to be in "advanced discussions" with a number of Gibraltar-based operators.
Odobo, a new HTML5 games development program and platform for the online gambling industry, has launched today.
Funded by private equity investment the Odobo platform, Game Development Kit (GDK) and marketplace are the result of more than 18 months of development by a team of 40 industry engineers, architects, designers and developers.
Based in Gibraltar and founded and managed by CEO and current bet365 director and former Mansion marketing director Ashley Lang, Odobo has invested millions into building a “sophisticated, high-volume platform that supports a vast number of players, a statement added.
The company is accepting applications to its Game Developer Program from game studios and producers, Lang told eGaming Review this morning. “This presents a new opportunity for game developers to capitalise on the high-value players in the online gambling industry via distribution through licensed casino operators worldwide,” he said.
The company is known to be involved in “advanced discussions” with a number of Gibraltar-based operators.
“It’s very likely that the blockbuster game that will help take online casino gambling mainstream has not been invented yet. We thought, ‘how would any developers with that great game idea overcome all the hurdles in today’s industry?’ Something needed to change.
“Casino operators invest millions in marketing and are actively seeking new and high-quality content from a wider variety of developers to engage existing players and attract tomorrow’s new ones.
“We saw a big opportunity to revisit the way content is created, distributed, marketed and monetised to the benefit of all stakeholders,” he added.
The Odobo Game Development Kit (GDK) supports HTML5 game production based upon engines and random number generators that are certified by industry-accredited third-party testing facilities. Odobo looks after localisation and makes all approved games available in multiple currencies and languages.
The consumer-facing Odobo Play portal will launch in first quarter of next year. Every game, developer and casino operator will have their own profile page, acting as a new marketing channel and allowing anyone to promote Odobo games, the studios that produce them, and the casinos that support their play, the company added.