Oddschecker Top 10: Cheltenham sees Bet365 topple Betfair

Market-beating odds on the Cheltenham Festival saw Bet365 topple Betfair from the top slot in the Oddschecker Top 10, the March figures from the leading odds comparison service reveal.

Data from the site, which boasts more than 600,000 unique users a month, also show Victor Chandler having re-entered the group for the first time since July on the back of a new marketing campaign, bumping Sky Bet, Betfred and Coral down a place and knocking Sportingbet off the list.

Oddschecker commercial manager Simon Miller said: “The big news is that Bet365 toppled Betfair. The Cheltenham Festival was obviously the stand out event during March and Bet365 dominated during the four days, their incredibly competitive odds and place terms seeing them comfortably trump their competitors.

“The other big mover in March was Victor Chandler, whose ‘Victor Price Pledge’ saw them match several of their big competitors on best price, driving plenty of betting during Cheltenham.”

The figures, seen exclusively by EGRmagazine.com, show Bet365 having increased its share of overall site traffic by 1.5 percentage points in March to hit 14.7%, 1.7% percentage points above Betfair’s 13%.

The moves break the deadlock seen in February’s Oddschecker Top 10, when a dip at Betfair and a rise at Bet365 saw the two rivals closer than ever.

Victor Chandler, which featured in the Top 10 for just two months of 2009, re-entered the group in March with a 6.4% share.

March’s top 10 bookmakers on Oddschecker

1. Bet365 (14.7%)

2. Betfair (13%)

3. Ladbrokes (9.5%)

4. Stan James (8.2%)

5. Paddy Power (8%)

6. William Hill (7.3%)

7. Victor Chandler (6.4%)

8. Sky Bet (5.3%)

9. Betfred (4.9%)

10. Coral (4.4%)