Oddschecker: Betfair closes gap on Bet365

Betfair made up significant ground on Bet365 this month, moving to within 3% of the market leader in November after substantial gains over the course of the month.

Bet365, however, still leads the way overall, with 16.2% of clicks on the site as well as in horse racing (19.45%), with Betfair and Stan James its closest rivals in overall market share. The trio also occupy the same positions when it comes to football.

Betfair’s overall share has risen 0.9% to 13.3%, while the other noticeable increase has come from William Hill, whose share has jumped from 5.7% to 6.9%.

Moving in the other direction are Stan James (9.9%) and Skybet (4.6%), that both saw market fall by 0.8% from October to November

As several reality television shows reached their climax, Betfair was one of several firms to focus on the ‘specials’ market, with its share (20.6%) double that of nearest competitor Betfred.

Further down the list, Victor Chandler reaped the benefits of a greater focus on football, with its recently-launched TV advertising campaign helping double its market share of football bets to 7.5%.

This increase has seen the Gibraltar-based firm overtake Skybet and rise to 7th position in the top 10.

After a rise of 0.5% in November, fourth-placed Ladbrokes will be temporarily removed from Oddschecker.com as the British-based company reviews its business operations, meaning 9.6% of the market share will be distributed between the remaining firms in December’s figures.

November’s top 10 bookmakers on Oddschecker