Oddschecker to showcase operator safer gambling tools with new grid

Oddschecker has launched a new safer gambling grid to highlight the responsible gambling tools provided by its operator partners.

The new-look table showcases 19 UK-licensed operators and the variety of mandatory and optional responsible gambling features on offer to their consumers.

Sky Bet and bet365 currently lead the way on the grid, which signifies whether operators offer deposit limits, time outs, reality checks, self-exclusion, restrictions, loss limits and a profit/loss graph.

“The wellbeing of oddschecker’s users is our top priority 365 days a year, because if it isn’t safe, it isn’t entertaining,” said the firm on its safer gambling hub, which has now been permanently added to the top banner of the flagship website.

“While the majority of punters treat betting as a source of entertainment, for some there may be a loss of control. Here at oddschecker, we know everyone should be mindful of this.

“Since oddschecker promotes the services of licensed gambling providers, we believe it is important that our users are made aware of the risks that can be associated with gambling, as well as information about where they can find further advice and support should they require it.”

Oddschecker commercial director Guy Harding, who was recently also made safer gambling director of Oddschecker Global Media, said safer gambling tools should be utilised by all punters and not just aimed at those with gambling problems or at individuals at-risk of gambling-related harm.

“We wanted to bring safer gambling tools to the attention of punters by comparing the tools and provisions available across the industry,” said Harding.

“Sky Bet has really set the bar in terms of responsible gambling but bet365 has also made massive upgrades in this area and brought responsible gambling to the forefront of their product.

“Sky Bet recently announced that more than half a million of their customers use deposit limits before they bet, proving that these tools are not just for people with gambling problems but for everyone,” he added.

Harding said the new grid would provide oddschecker with a key point of difference as a sports betting affiliate by putting safer gambling at the forefront of the user experience.

Last month, oddschecker bolstered its executive team with the appointment of former Sky Betting & Gaming (SBG) MD of people and brands Rob Painter as its new chief marketing officer (CMO).

At the time, Painter said: “Oddschecker has one of the most sizeable and engaged betting audiences in the country.

“There’s more we can do with that, but also a responsibility to champion safer gambling. That was a brand focus at Sky Bet and I will look to build on it here at oddschecker,” he added.