NYX Gaming Group sets up US subsidiary
NextGen Gaming USA, incorporated in Nevada, will begin by offering social casino games to licensed operators " first deal announced with New York-listed operator Nevada Gold.
London headquartered software developer NYX Gaming Group has set up a Nevada-based subsidiary, representing its first move into the US market.
Overseen by group CEO Matt Davey, NextGen Gaming USA will offer social slots to companies licensed in the Silver State, with a view to establishing a relationship ahead of any potential future regulation of the vertical.
Davey told eGaming Review: “We are hoping that Nevada licensed operators will look to us for social as a means of testing the water before they can bring slots online real money, and then we hope that when the time comes they will want our [real-money] online technology.”
The company today also announced a deal with New York-listed operator Nevada Gold “ owner of four bricks and mortar casinos in the states of Washington and South Dakota “ to supply it with a social gaming platform.
Davey said of the deal, which will see the two parties work together on the development of a fully-integrated virtual credits-based offering: “We are excited to work with Nevada Gold in establishing a new benchmark for modern gaming in the North American market.”
NYX Gaming Group’s first Facebook app, SlotsPoint, was launched in January and features a full suite of games from one central hub, and that was followed last month by the launch of a mobile casino suite under the ‘Move’ brand.
The mobile launch, which has gone live with inaugural client LeoVegas, makes use of the proprietary NYX Open Gaming System and similarly features a range of slots titles from the group.
The NYX Gaming Group was formed when Stockholm-based NYX Interactive acquired Sydney company NextGen Gaming in November 2011, however the combined entity has made a conscious decision to keep the brands separate and Davey explained: “The NYX brand is well-known in Europe but NextGen is well known as a slots business in general, and we feel that makes it more suited to the US.”