News in brief: Interwetten; EurosportBET; 12Bet; mFortune; William Hill Online...

Interwetten has launched a B2B division with its sports betting software and other services now under the name of Sportsbook Software AG. The company also announced that as a result of expansion former CFO Rita Landauer will replace company founder Wolfgang Fabian as chief executive. Fabian had previously been in the position for 20 years.

EurosportBET has launched tote horse racing under the label EurosportBET.fr, developed with GTech G2’s MarginMaker platform. The platform integrates horse racing with EurosportBET’s other sports betting offerings.

12Bet is the new title sponsor of snooker’s UK Championship following its “successful” sponsorship of the recent World Open, World Snooker has announced. Rory Anderson, CEO for Europe at 12Bet, said: “We are looking forward to the event and the global exposure it will generate for the 12Bet brand.”

Mobile casino mFortune has launched Hi-Lo poker for the Apple iPhone. To coincide with the launch, mFortune is offering a special promotion to Income Access affiliates to win an iPhone 4.

William Hill Online has re-launched Ruby Bingo with new software and social networking features as well as offering more bingo rooms and side games. The site is powered by Virtue Fusion.

NYX Interactive, the software provider, has recruited Lena Rönnlund as CFO. She was previously CFO at Evolution Gaming.