New lottery product to hold million euro draws 24/7
Bit8 say new Lotto Hero game will “revolutionise” acquisition, retention, and conversion
Software provider Bit8 has launched a new networked lottery product that creates a millionaire every hour of every day.
Lotto Hero will be hosted on multiple operator sites, generating enough liquidity to hold a million-Euro draw 24 hours a day, 365 days a year.
Bit8 CEO Angelo Dalli said the new product was a “genuine game-changer” in the industry.
Dr Dalli added: “We are very excited about the launch of Lotto Hero, the first truly interactive lottery on the market; there is nothing else like it.
“Its ability to appeal to every type of player anywhere in the world at any time of the day will give operators who sign up to it a genuine competitive edge.
“With guaranteed millionaire-maker hourly jackpots 24 hours a day it has the capability of taking operators and their players from ordinary to extraordinary.”
Customers pick seven numbers and a card suit for the game, with a secondary draw available if there are no winners.
Bit8 said the frequent draw concept was designed to appeal to millennials and would boost acquisition, retention and conversion rates.
The licensing structure will see operators guaranteed risk free distribution, while in return they pay a commission fee to Bit8.