Mr Green unveils customised-live casino product
Operator overhauls live dealer portfolio with personalised offering powered by Evolution available on mobile and web
Mr Green has overhauled its live casino portfolio with the launch of a new custom-designed product in partnership with Evolution Gaming as it looks to take advantage of the verticalâs growing popularity.
The operator has launched its improved offering with personalised roulette and blackjack tables, featuring Mr Greenâs own croupiers, and is available on both desktop and mobile.
Speaking with sister publication eGaming Review, Mr Green CEO Per Norman said the new custom-made environment was âbuilt from scratchâ based on its own ideas and utilising Evolutionâs expertise.
âLive is the fastest growing segment in the industry,â said Norman. âBy launching a Mr Green styled live casino we are meeting that demand and also giving our customer a very âMr Greenishâ type of experience.
âIt has the pulse and look and feel of Mr Green, the offering provides the player with a very personalised gaming experience.â
The company previously said the investment in the new live casino offering was a contributing factor in the firm posting a dip in profits during H1, with EBITDA margin for the period ending 30 June falling to 9.8% from the 17.2% posted last year.
Mr Greenâs revenue from mobile devices reached a new high during the second quarter increasing by 69.4%, growth the firm attributed to investment in its mobile offering.
Earlier this year, the operator delved into the sports betting environment for the first time launching its Kambi-powered sportsbook ahead of the Euros.