Mr Green targets sportsbook boost with Forza Football deal
Stockholm-listed operator joins bet365, Unibet and PaddyPower in integrating odds through live score app
Mr Green has struck a deal with live score app and gambling affiliate Forza Football in a move to bolster its sportsbook appeal.
Forza Football, which launched in 2012, provides score updates from across approximately 560 leagues and competitions around the world.
Mr Green will be able publish its live odds alongside football scores within the app, enabling customers to click through to the operator’s Kambi-powered sportsbook to place a bet.
The Stockholm-listed operator joins a number of firms including bet365, Unibet, bwin and Paddy Power which integrate odds within the live score app.
“Forza lives and breathes football, just like Mr. Green,” Jesper Kärrbrink CEO of Mr Green Ltd, said.
“This is a good example of how we can provide relevant entertainment to our players.”
Patrik Arnesson, founder of Forza added: “Thanks to the efficiency of Mr Green’s product team, we can now create the best odds integration that we’ve ever done in Forza.”
Mr Green founder and former CEO Mikael Pawlo invested an undisclosed stake in Swedish start-up Football Addicts, the creator of the football live score app last year.