Mr Green rolls out new "content rich" sportsbook

Mr Green has rolled out a new “content-rich” version of its sportsbook in the UK and Ireland.

The new sportsbook, still sits on a Kambi platform, with the new features developed in partnership with betting analytics software provider BetterLogic.

The new features offer users an improved UI and faster betting experience, as well as a new Bet Assist prompt that aims to guide customers to “smarter bets”.

The firm has also developed a new Combi Spin Football feature, where users can set the odds they want to bet at, then ‘spin’ to find matching games.

Players also have access to an in-house built in-play tennis offering, with faster betting and engaging in-game visuals.

“Future development in the coming months will enable Bettorlogic to focus on customer betting history to create a Mr Green content experience designed to provide higher engagement as well as assist the CRM and Marketing team,” a BettorLogic statement said.

Mr Green’s updated sportsbook product

Group CEO Per Norman said: “The launch of our new sportsbook embraces the five cornerstones of our business strategy Mr Green 2.0 – brand, user experience, product offering, geographic expansion and being the leader in Green Gaming.”

Norman previously told EGR the new sportsbook would help improve customer acquisition by becoming more attractive to the sportsbook affiliate market. He also said the operator would increase its marketing spend once the product was launched.

The UK and Ireland will be the first markets to offer the updated product, with additional jurisdictions to follow in the coming months.