Mr Green first to adopt GiG’s marketing compliance technology
Compliance technology protects brands for illegitimate affiliate sites and helps control third party advertising
Mr Green has signed on as the first operator to integrate Gaming Innovation Group’s (GiG) compliance technology which improves brand visibility and strengthens control over third-party advertising.
The B2B offering protects brands from being promoted on affiliate websites that are not approved. It also assists the operator in adhering to complex advertising standards in their regulated markets.
Operators can scan affiliates daily to ensure responsible gambling measures are visible and T&Cs are up-to-date.
Richard Brown, chief digital officer at GiG said: “Mr Green is already well-known in the market for having sustainability at the heart of its business and, as the first customer to sign up with GiG Comply, Mr Green is now also an early leader in using new technology to help strengthen its marketing compliance.”
Jesper Kärrbrink, Mr Green CEO, said: “We always look for ways to improve our Green Gaming thinking.
“By using this technology, we can ensure traffic coming to our brand does so in a compliant and green way.”
Mr Green parent company, MRG, signed another deal with GiG to develop its Baltics-facing 11.lv sportsbook brand.